A new look for Upmo

Upmo Brand identity

We’ve launched a new name and new brand identity to support our activities and ambitions – and help us stand out from the crowd.

From now on, Upward Mobility will be known simply as Upmo, with a bright new distinctive logo and an inspirational strapline.

While our new name and logo point us in the right direction, our strapline of ‘Support and Opportunity’ sums up everything we do.

However, brand is more than just a name or a logo; it’s a combination of all the beliefs and qualities that make Upmo unique as an organisation.

So, how we look and what we say as an organisation will all be driven by our vision for a more inclusive world – and our commitment to be as friendly, expert, trusted, creative and nurturing as we can be.